The '30 Year Sweatshirt,' Gimmick or Eco-Conscious Fashion?
The British eco-conscious designer Tom Cridland is about to launch his eponymous brand in the U.S. market.
The company has gained fame for producing durable products that promise to last at least 30 years. This philosophy quickly caught on with celebrities such as Ben Stiller and Daniel Craig, who have been seen in the company's chino pants.