We're beginning to think spokesmodels shouldn't speak in commercials at all.
Christy Turlington's new video ad for Calvin Klein is, to put it simply, awkward. The 44-year-old looks amazing, of course, but what the heck is she talking about? "This says what I really feel. It's not a secret, just personal. You might be surprised. Just between you and me."
It's not as bad as Brad Pitt's epic Chanel No. 5 voiceover, but about as weird as Diane Kruger's recent Chanel commercial script.
Next time, perhaps a picture (or silent film) would be worth a thousand words?
Check out the video above.
Maybe fashion can learn from these commercials...
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