Courtesy Hugo Boss
As if being an Oscar-nominated beauty with an amazing wardrobe and gorgeous family wasn’t enough, Gwyneth Paltrow and Amy Adams have each picked up an additional envy-inducing gig: They’re both fronting the fragrance campaigns for classic, classy fashion houses.
After a year as the face of Boss Nuit, Paltrow finally sees the light in the official images from Boss Jour, the latest fragrance from the line.
“For me, Boss Jour Pour Femme is bright, beautiful, and fresh — it’s a definite mood boost,” Paltrow said in a statement about the fragrance, with its notes of citrus and lily of the valley. “There’s something quietly optimistic about the scent. It’s upbeat and energizing. It’s a nice way to really start my day.”
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Courtesy Lacoste
Meanwhile, Amy Adams shows a sassy side in her new ads for Eau de Lacoste, a scent that’s meant to evoke the line’s signature crisp cotton clothing with notes of orange flower, balsam and vetiver.
“I’ve always been someone who notices fragrances, and I can often recall someone’s scent long after they’ve left the room,” Adams says in her release. “It’s incredible how your senses can be so acute that they’re able to trigger an emotion or memory with just the hint of a specific fragrance … Lacoste has long been established as an iconic brand and I’m honored to be a part of their latest campaign.”
So what do you think of the ads?
–Alex Apatoff
