Last night Macy's feted their latest line, Maison Jules, a collection of Parisian-inspired separates like printed dresses, cashmere cardigans, and skinny trousers. Models in various looks from the collection were perched atop bicycles or holding poles on a circular platform that rotated slowly. At the center was the campaign star, French "It" girl and personal style blogger Jeanne Damas clad in a sparkly gold dress, messy updo, and perfect red lip. Virtually unknown Stateside, the 21-year-old petite beauty and dead ringer for Lou Doillon has quite the following, which earned her a contract with IMG models. She's posed for the likes of Olivier Zahm, Surface to Air, and Petit Bateau to name a few, but Macy's marks her first U.S. project and debut to the American masses.
To add further French cred to the collaboration, Garance Doré shot the campaign, which features street-style-esque photos of Damas. "I kept the spirit of what I captured in Paris at the beginning [of my blog]. I gave them locations I knew and loved. It’s a very personal map of Paris," explains Doré. The images, displayed on screens around the gallery, show Damas riding a bike along the Seine, enjoying a cup of coffee, or sitting thoughtfully in front of the Eiffel Tower.
As for Damas, her plans aren't limited to just modeling. As a third-year student studying theater, she dreams of a future starring in both movies and the stage. She says of her career goals, "I love comedy, but I don't know if I'm funny. But I'd love to work with Woody Allen!" But before she does that, might we suggest a hair campaign? Those perfectly tousled tresses deserve a special spotlight of their own. When asked about how she maintains her undone look, Damas answers in the most French way possible: "I don’t do anything for my hair. I wash it every two or three days and go. Just shampoo, no conditioner."
Click ahead to see pictures from last night, along with some shots from the campaign.
Read more posts by Diana Tsui
Filed Under:
zee french
,garance dore
,macy's
,maison jules
,jeanne damas
,fashion
,interview
,collaborations