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CoverGirl's Newest Ambassador Is Muslim Beauty Blogger Nura Afia

Nura Afia is a well-known Muslim beauty blogger and now, she’s also an ambassador for CoverGirl.

✨Hijab: @hautehijab Jersey in Buttercream. ✨Eyes: @urbandecaycosmetics Ultimate Naked Palette. @urbandecaycosmetics Glitter Liner Midnight Cowboy. ✨Inner Corner: @artistcouture Diamond Glow Powder in CoCoBling & Illuminati. ✨Lashes @lillyghalichi @lillylashes in NYC. ✨Foundation: @smashboxcosmetics Studio Skin in 1.2. ✨Contour: @anastasiabeverlyhills Contour Stick in Fawn. ✨Brows: @anastasiabeverlyhills Dipbrow in Blonde, Brow Wiz in Soft Brown. ✨Highlight: @artistcouture Diamond Glow Powder in Illuminati. ✨Lips: @maccosmetics Stripdown Lipliner & Liptensity Lipstick in Driftwood. Lipstick in Fleshpot. #anastasiabeverlyhills #artistcouture #maccosmetics #urbandecay #smashbox #smashboxcosmetics #urbandecaycosmetics #lillyghalichi #lillylashes #nuralailalov #hautehijab #hijab #hijabi #denvermua #denvermakeupartist #denvermakeup #moroccan

A photo posted by Nura Afia (@nuralailalov) on

Afia’s appointment is tied to the brand’s So Lashy! mascara campaign and comes right after fellow beauty blogger James Charles was appointed as the first male face of CoverGirl.

CoverGirl has never shied away from diversity in its choice of ambassadors, which currently include Sugar Symphony YouTubers Chloe + Halle, actress Sofía Vergara, DJ and actress Amy Pham, and singer Katy Perry.

Afia kicked off her ambassadorship Tuesday at a CoverGirl event in New York City’s Times Square, where she took photos with fans and had her money-maker emblazoned on a billboard.

CoverGirl’s campaigns are absolutely wrecking the competition by showing faces that represent more than just one cookie-cutter ideal. Beauty is not exclusive and shouldn’t ever be treated as such.

Congrats, Nura!!

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