With Kate Middleton in the midst of labor, and the world awaiting the birth of the British baby, businesses are riding the newborn mania. The Center for Retail Research estimates that Britons will spend over $420 million in celebration of the royal-to-be.
Enterprises big and small have already been encouraging the spending, and not just in the U.K.
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Here are a few of the companies cashing in on the royal baby, according to Inc.: