What’s the most powerful thing you can do on Twitter? Send a friend a compliment? Troll a politician or celebrity? Say something offensive and then try to apologize for it? That’s fine, but let me ask you this: Can you wipe out more than $1 billion in value using fewer than 280 characters? Kylie Jenner can.
Yesterday, the youngest of the Jenner clan, tweeted:
sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.
Kylie Jenner (@KylieJenner) February 21, 2018
As Bloomberg notes, following Jenner’s tweet to her 24 million followers on Thursday afternoon, shares in the publicly traded company fell 7.2 percent, erasing $1.3 billion from Snap’s market value.
Oh, Snap! (Haha.) (Get it?)