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Celebrity Fashion News

M.A.C’s Viva Glam Lipstick Just Turned 25

Twenty-fifth birthdays are usually tinted by a quarter-life-crisis-colored filter, but M.A.C’s Viva Glam, the brand’s charitable campaign, is turning 25 and celebrating the impressive milestone with a lot of sparkles. As it should!

Viva Glam was created back in 1994 at the height of the HIV epidemic to make a difference in the lives of people living with and affected by HIV/AIDS. To date, Viva Glam has raised $500 million for 1,800 organizations that help 19 million people across 92 countries.